Privacy Policy
Effective Date: 9/15/2026
Last Updated: 9/15/2026
Veloci Performance Products, Inc. (“Veloci,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what personal information we collect, how we use it, and when and with whom we may share it.
This Privacy Policy applies to information collected through our websites, online forms, dealer and customer interactions, email communications, SMS/text messaging programs, and other interactions with Veloci.
1. Personal Information We Collect
We may collect personal information that you voluntarily provide to us or that is collected through your interactions with our websites, products, and services.
Depending on how you interact with Veloci, this information may include:
- Name
- Company or organization name
- Job title
- Mailing, billing, and shipping addresses
- Email address
- Telephone and mobile phone numbers
- Customer or dealer account information
- Order and purchase history
- Product interests and preferences
- Customer service inquiries and communications
- Information submitted through contact forms, quote requests, account applications, surveys, or other forms
- Payment and transaction-related information
- Marketing and communication preferences
- SMS/text messaging opt-in and consent information
Website usage information, including IP address, browser type, device information, pages visited, referring websites, and similar technical information collected through cookies and related technologies
We may also receive information from business partners, service providers, publicly available sources, or other third parties when permitted by law.
2. How We Use Personal Information
Veloci may use personal information for legitimate business purposes, including to:
- Process, fulfill, ship, and manage orders
- Create and administer customer and dealer accounts
- Provide quotes and respond to product inquiries
- Communicate regarding orders, accounts, products, services, and business relationships
- Provide customer service, technical support, and warranty assistance
- Manage dealer and distributor relationships
- Process payments and maintain transaction records
- Improve our products, services, websites, dealer programs, and customer experience
- Understand customer needs and purchasing patterns
- Send marketing communications, product announcements, promotions, and other information where permitted by law
- Send SMS/text messages when a recipient has provided the appropriate consent
- Maintain the security and integrity of our systems and websites
- Detect and prevent fraud or misuse
- Maintain business and accounting records
- Comply with applicable legal, regulatory, tax, and reporting requirements
- Enforce our agreements, policies, and legal rights
You may opt out of marketing communications at any time using the unsubscribe or opt-out instructions provided in the applicable communication.
3. SMS/Text Messaging Privacy
When you provide your mobile phone number and consent to receive SMS/text messages from Veloci Performance Products, Inc. (“Veloci”), we may use your mobile number to send communications consistent with the consent you provided. These communications may include customer service messages, account or order information, product information, notifications, and marketing or promotional communications, as applicable based on your consent.
SMS consent is not shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent, or share SMS opt-in information, including mobile phone numbers and SMS consent records, with third parties or affiliates for their own marketing or promotional purposes.
We may use service providers solely as necessary to facilitate and operate our SMS messaging program. Such service providers may process information on our behalf only as necessary to provide these services and are not authorized to use SMS consent information for their own marketing or promotional purposes.
Consent to receive SMS/text messages is not a condition of purchasing products or services from Veloci.
By opting in to receive SMS/text messages from Veloci, you acknowledge and agree to the following:
- Messaging frequency may vary.
- Message and data rates may apply.
- To opt out at any time, text STOP.
- For assistance, text HELP or visit www.vppdealers.com.
- Please review our Privacy Policy at https://www.vppdealers.com/privacy-policy
- For additional terms governing Veloci’s website and services, please review our Terms & Conditions: https://www.vppdealers.com/terms-and-conditions
After you request to opt out, you may receive a final confirmation message indicating that you have been unsubscribed. You may opt back in at a later time by following the applicable enrollment or consent process.
Veloci will maintain SMS consent and opt-out information as reasonably necessary to administer its messaging program and comply with applicable requirements.
4. How We Share Personal Information
Veloci does not sell personal information in exchange for monetary compensation.
We may disclose personal information to service providers and other organizations that assist us with legitimate business operations, including:
- Payment processing
- Order fulfillment and shipping
- Information technology and website hosting
- Customer relationship management
- Email communications
- Marketing and advertising services
- Data analytics
- Accounting and financial services
- Fraud prevention and cybersecurity
- Professional services, including legal and accounting services
These organizations may receive only the information reasonably necessary to perform services on our behalf and are expected to appropriately protect that information.
For clarity, SMS consent is not shared with third parties or affiliates for their marketing or promotional purposes.
We may also disclose information when required by law, regulation, court order, subpoena, or other legal process; when necessary to protect the rights, property, or safety of Veloci, our customers, or others; or as part of a merger, acquisition, financing, sale of assets, or similar business transaction.
5. Cookies and Website Technologies
Our websites may use cookies, pixels, analytics tools, and similar technologies to operate our websites, remember preferences, understand website usage, improve performance, and support marketing activities.
Depending on your browser and applicable law, you may be able to control or disable certain cookies through your browser settings or other privacy controls provided on our websites.
Disabling cookies may affect the functionality of certain portions of our websites.
6. Data Security
Veloci uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee the absolute security of information transmitted to or maintained by us.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain our business and customer relationships, comply with legal and accounting obligations, resolve disputes, and enforce our agreements.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
8. Your Privacy Choices
Depending on where you reside and applicable law, you may have certain rights concerning your personal information, which may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Obtain information regarding how your personal information is used or disclosed
- Opt out of certain marketing communications
- Withdraw consent where processing is based on consent
Certain exceptions may apply, including where information must be retained for legal, accounting, contractual, security, or legitimate business purposes.
To submit a privacy-related request, contact us using the information provided below.
9. Email Marketing
You may unsubscribe from promotional email communications from Veloci by using the unsubscribe link contained in our marketing emails.
Even if you opt out of marketing communications, we may continue to send transactional or service-related communications concerning your account, orders, customer service requests, or other business relationships.
10. Third-Party Websites
Our websites may contain links to websites or services operated by third parties. Veloci is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
11. Children's Privacy
Veloci's products and services are intended primarily for businesses and adult customers and are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.
12. Changes to This Privacy Policy
Veloci may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or legal requirements.
When changes are made, we will update the “Last Updated” date at the top of this policy. Material changes may be communicated through additional means when appropriate or required by law.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Veloci Performance Products, Inc.
11901 Portland Ave
Burnsville, MN 55337
(866) 686-4020
© Veloci Performance Products, Inc. All rights reserved.